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Our good friend Penny Lane, director of Sunshine Coast boutiques Alterior Motif is one of our longest standing stockists of LILYA and has been delivery the fashion goods to the Coast for over 10 years.
We sat down with Penny to get some insight into what her and her stores are all about and some of her summer essentials.
If you are headed to the Sunshine Coast, you can find the stores in Cotton Tree and Noosa Heads or check out their instagram
Hello Penny Lane! Tell us a little about yourself and Alterior Motif?
I was born in Byron Bay but we moved to the Sunshine Coast when I was 5. I have a bit of a dream life. Living on the Sunshine Coast is like living in paradise and my friends, family and work life top it all off!
Alterior Motif is an extension of myself and my amazing staff. We all have input and treat it like our baby. It’s a life style store, a meeting place and above all else somewhere awesome to shop for Australian designers, emerging designers and home décor.
What are three words to describe the aesthetics of your stores?
Coastal . Luxe . Chic
What is your personal style philosophy?
Keep it casual but incorporate accessories that you are feeling at that time. I tend to lean towards quality denim and good fabrications, particularly organics. I don’t have an overly defined aesthetic as I am exposed to so many different trends through our brand list. I like to “sample” from all of our ranges but being in a coastal area I tend to dress down.
Can you list 5 of your summer essentials?
- Boyfriend fit white shirt
- Blush nail polish
- A statement hat
- Denim Shorts
- One piece swimsuit
Tell us about what your perfect day looks like for you?
A morning surf then coffee with friends, chill with the family at home, watch the Sunset then party all night long.. Ha ha no just joking, early to bed for me these days!
You are a fellow Sunshine Coast local, can you tell us a must do for anyone visiting the coast over the summer?
Walk around to Granite Bay through the national park in Noosa at first light. Its just got that feeling of untouched beauty and you truly feel like you could be anywhere in the world.
What’s on the cards next for Alterior Motif?
Gosh we have done so much in the last 2 years! I’ll chat to the universe and let you know ☺
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